Offer

schema.org/OfferRésultats enrichis Google

L'offre commerciale d'un produit : prix, devise, disponibilité.

Très répandu

Adoption sur le web

Propriétés

Intangible · Thing

Hérite de

Comment l'ajouter

1
Identifiez le type Offer sur votre page et rassemblez les informations visibles à baliser.
2
Ajoutez un bloc JSON-LD dans le code de la page, en ne balisant que du contenu réellement affiché.
3
Vérifiez le résultat avec le test des résultats enrichis de Google, puis auditez la page avec SchemaGap.

Exemple de balisage

Un JSON-LD minimal valide pour ce type, à adapter à votre contenu réel.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Offer",
  "price": "29.90",
  "priceCurrency": "EUR",
  "availability": "https://schema.org/InStock"
}
</script>

Propriétés obligatoires

Sans ces propriétés, l'élément n'est pas éligible aux résultats enrichis de Google.

priceNumber · TextObligatoireTrès répandu

Le prix, sous forme de nombre exploitable, sans symbole monétaire ni séparateur de milliers.

Propriétés recommandées

Non obligatoires, mais elles enrichissent le résultat et renforcent la compréhension par les moteurs.

urlURLStandard du web

L'URL canonique de l'élément.

availabilityItemAvailabilityTrès répandu

La disponibilité du produit, via une URL schema.org (ex. https://schema.org/InStock).

itemConditionOfferItemConditionTrès répandu

L'état du produit (neuf, reconditionné, occasion) via une URL schema.org.

priceCurrencyTextTrès répandu

La devise du prix, au format ISO 4217 (ex. EUR, USD).

priceValidUntilDateTrès répandu

La date jusqu'à laquelle le prix reste valide.

hasMerchantReturnPolicyMerchantReturnPolicyRépandu

La politique de retour applicable au produit.

shippingDetailsOfferShippingDetailsRépandu

Les conditions de livraison associées à l'offre (frais, délais, zones).

Hiérarchie

Parents

Intangible→Thing→Offer

Sous-types · 3

AggregateOffer OfferForLease OfferForPurchase

Toutes les propriétés · 67

Propriété	Type attendu	Adoption
`description` Une description textuelle de l'élément, sans balisage HTML.	Text	Standard du web
`image` Une ou plusieurs images de l'élément. Fournir des URL valides, de préférence en haute résolution.	ImageObject · URL	Standard du web
`mainEntityOfPage` Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.	CreativeWork · URL	Standard du web
`name` Le nom de l'élément. Pour un produit, le nom commercial tel qu'affiché sur la page.	Text	Standard du web
`potentialAction` Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.	Action	Standard du web
`sameAs` URL d'une page de référence qui identifie l'élément de façon non ambiguë (réseau social, Wikidata…).	URL	Standard du web
`aggregateRating` La note globale agrégée à partir de plusieurs avis. Doit correspondre à des avis visibles sur la page.	AggregateRating	Très répandu
`alternateName` An alias for the item.	Text	Très répandu
`areaServed` The geographic area where a service or offered item is provided.	AdministrativeArea · GeoShape · Place · Text	Très répandu
`category` La catégorie du produit.	Text · Thing · URL	Très répandu
`priceSpecification` One or more detailed price specifications, indicating the unit price and delivery or payment charges.	PriceSpecification	Très répandu
`review` Un avis individuel sur le produit. Doit correspondre à un avis réellement affiché.	Review	Très répandu
`seller` L'entité qui vend le produit.	Organization · Person	Très répandu
`sku` La référence interne (Stock Keeping Unit) du vendeur.	Text	Très répandu
`validThrough` The date after when the item is not valid. For example the end of an offer, salary period, or a period of opening hours.	Date · DateTime	Très répandu
`additionalProperty` Une caractéristique supplémentaire non couverte par une propriété dédiée.	PropertyValue	Répandu
`additionalType` Un type supplémentaire pour l'élément, indiqué par une URL pointant vers un vocabulaire.	URL	Répandu
`gtin` Le code produit international (GTIN), toutes longueurs confondues.	Text	Répandu
`gtin12` Le code GTIN-12 (UPC) du produit.	Text	Répandu
`gtin13` Le code GTIN-13 (EAN) du produit.	Text	Répandu
`identifier` Un identifiant, par exemple un ISBN ou un identifiant interne.	PropertyValue · Text · URL	Répandu
`inventoryLevel` The current approximate inventory level for the item or items.	QuantitativeValue	Répandu
`isFamilyFriendly` Indicates whether this content is family friendly.	Boolean	Répandu
`itemOffered` An item being offered (or demanded). The transactional nature of the offer or demand is documented using businessFunction, e.g. sell, lease etc. While several common expected types are listed explicitly in this definition, others can be used. Using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.	AggregateOffer · CreativeWork · Event · MenuItem · Product · Service	Répandu
`mpn` La référence fabricant (Manufacturer Part Number).	Text	Répandu
`subjectOf` A CreativeWork or Event about this Thing.	CreativeWork · Event	Répandu
`validFrom` The date when the item becomes valid.	Date · DateTime	Répandu
`acceptedPaymentMethod` The payment method(s) that are accepted in general by an organization, or for some specific demand or offer.	LoanOrCredit · PaymentMethod · Text	Courant
`availabilityStarts` The beginning of the availability of the product or service included in the offer.	Date · DateTime · Time	Courant
`availableAtOrFrom` The place(s) from which the offer can be obtained (e.g. store locations).	Place	Courant
`availableDeliveryMethod` The delivery method(s) available for this offer.	DeliveryMethod	Courant
`businessFunction` The business function (e.g. sell, lease, repair, dispose) of the offer or component of a bundle (TypeAndQuantityNode). The default is http://purl.org/goodrelations/v1#Sell.	BusinessFunction	Courant
`checkoutPageURLTemplate` A URL template (RFC 6570) for a checkout page for an offer. This approach allows merchants to specify a URL for online checkout of the offered product, by interpolating parameters such as the logged in user ID, product ID, quantity, discount code etc. Parameter naming and standardization are not specified here.	Text	Courant
`deliveryLeadTime` The typical delay between the receipt of the order and the goods either leaving the warehouse or being prepared for pickup, in case the delivery method is on site pickup.	QuantitativeValue	Courant
`disambiguatingDescription` A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.	Text	Courant
`eligibleDuration` The duration for which the given offer is valid.	QuantitativeValue	Courant
`eligibleQuantity` The interval and unit of measurement of ordering quantities for which the offer or price specification is valid. This allows e.g. specifying that a certain freight charge is valid only for a certain quantity.	QuantitativeValue	Courant
`eligibleRegion` The ISO 3166-1 (ISO 3166-1 alpha-2) or ISO 3166-2 code, the place, or the GeoShape for the geo-political region(s) for which the offer or delivery charge specification is valid. See also ineligibleRegion.	GeoShape · Place · Text	Courant
`eligibleTransactionVolume` The transaction volume, in a monetary unit, for which the offer or price specification is valid, e.g. for indicating a minimal purchasing volume, to express free shipping above a certain order volume, or to limit the acceptance of credit cards to purchases to a certain minimal amount.	PriceSpecification	Courant
`gtin14` Le code GTIN-14 du produit.	Text	Courant
`gtin8` Le code GTIN-8 du produit.	Text	Courant
`offeredBy` A pointer to the organization or person making the offer.	Organization · Person	Courant
`serialNumber` The serial number or any alphanumeric identifier of a particular product. When attached to an offer, it is a shortcut for the serial number of the product included in the offer.	Text	Courant
`warranty` The warranty promise(s) included in the offer.	WarrantyPromise	Courant
`addOn` An additional offer that can only be obtained in combination with the first base offer (e.g. supplements and extensions that are available for a surcharge).	Offer	Émergent
`availabilityEnds` The end of the availability of the product or service included in the offer.	Date · DateTime · Time	Émergent
`eligibleCustomerType` The type(s) of customers for which the given offer is valid.	BusinessEntityType	Émergent
`hasMeasurement` A measurement of an item, For example, the inseam of pants, the wheel size of a bicycle, the gauge of a screw, or the carbon footprint measured for certification by an authority. Usually an exact measurement, but can also be a range of measurements for adjustable products, for example belts and ski bindings.	QuantitativeValue	Émergent
`includesObject` This links to a node or nodes indicating the exact quantity of the products included in an Offer or ProductCollection.	TypeAndQuantityNode	Émergent
`leaseLength` Length of the lease for some Accommodation, either particular to some Offer or in some cases intrinsic to the property.	Duration · QuantitativeValue	Émergent
`owner` A person or organization who owns this Thing.	Organization · Person	Émergent
`reviews` Review of the item.	Review	Émergent
`advanceBookingRequirement` The amount of time that is required between accepting the offer and the actual usage of the resource or service.	QuantitativeValue	Rare
`asin` An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon organization (summary from Wikipedia's article). Note also that this is a definition for how to include ASINs in Schema.org data, and not a definition of ASINs in general - see documentation from Amazon for authoritative details. ASINs are most commonly encoded as text strings, but the [asin] property supports URL/URI as potential values too.	Text · URL	Rare
`hasAdultConsideration` Used to tag an item to be intended or suitable for consumption or use by adults only.	AdultOrientedEnumeration	Rare
`hasGS1DigitalLink` The GS1 digital link associated with the object. This URL should conform to the particular requirements of digital links. The link should only contain the Application Identifiers (AIs) that are relevant for the entity being annotated, for instance a Product or an Organization, and for the correct granularity. In particular, for products:A Digital Link that contains a serial number (AI 21) should only be present on instances of IndividualProductA Digital Link that contains a lot number (AI 10) should be annotated as SomeProducts if only products from that lot are sold, or IndividualProduct if there is only a specific product.A Digital Link that contains a global model number (AI 8013) should be attached to a Product or a ProductModel. Other item types should be adapted similarly.	URL	Rare
`ineligibleRegion` The ISO 3166-1 (ISO 3166-1 alpha-2) or ISO 3166-2 code, the place, or the GeoShape for the geo-political region(s) for which the offer or delivery charge specification is not valid, e.g. a region where the transaction is not allowed. See also eligibleRegion.	GeoShape · Place · Text	Rare
`mobileUrl` The mobileUrl property is provided for specific situations in which data consumers need to determine whether one of several provided URLs is a dedicated 'mobile site'. To discourage over-use, and reflecting intial usecases, the property is expected only on Product and Offer, rather than Thing. The general trend in web technology is towards responsive design in which content can be flexibly adapted to a wide range of browsing environments. Pages and sites referenced with the long-established url property should ideally also be usable on a wide variety of devices, including mobile phones. In most cases, it would be pointless and counter productive to attempt to update all url markup to use mobileUrl for more mobile-oriented pages. The property is intended for the case when items (primarily Product and Offer) have extra URLs hosted on an additional "mobile site" alongside the main one. It should not be taken as an endorsement of this publication style.	Text	Rare
`validForMemberTier` The membership program tier(s) an Offer (or a PriceSpecification, OfferShippingDetails, or MerchantReturnPolicy under an Offer) is valid for.	MemberProgramTier	Rare

Donnée publique Google / schema.org · mai 2026

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