Nouveau : optimisé pour ChatGPT, Perplexity et les AI Overviews

OfferForPurchase

schema.org/OfferForPurchaseRésultats enrichis Google

L'offre commerciale d'un produit : prix, devise, disponibilité.

Émergent
Adoption sur le web
67
Propriétés
Offer · Intangible · Thing
Hérite de

Comment l'ajouter

  1. 1

    Identifiez le type OfferForPurchase sur votre page et rassemblez les informations visibles à baliser.

  2. 2

    Ajoutez un bloc JSON-LD dans le code de la page, en ne balisant que du contenu réellement affiché.

  3. 3

    Vérifiez le résultat avec le test des résultats enrichis de Google, puis auditez la page avec SchemaGap.

Propriétés obligatoires

Sans ces propriétés, l'élément n'est pas éligible aux résultats enrichis de Google.

priceNumber · TextObligatoireTrès répandu

Le prix, sous forme de nombre exploitable, sans symbole monétaire ni séparateur de milliers.

Propriétés recommandées

Non obligatoires, mais elles enrichissent le résultat et renforcent la compréhension par les moteurs.

urlURLStandard du web

L'URL canonique de l'élément.

availabilityItemAvailabilityTrès répandu

La disponibilité du produit, via une URL schema.org (ex. https://schema.org/InStock).

itemConditionOfferItemConditionTrès répandu

L'état du produit (neuf, reconditionné, occasion) via une URL schema.org.

priceCurrencyTextTrès répandu

La devise du prix, au format ISO 4217 (ex. EUR, USD).

priceValidUntilDateTrès répandu

La date jusqu'à laquelle le prix reste valide.

hasMerchantReturnPolicyMerchantReturnPolicyRépandu

La politique de retour applicable au produit.

shippingDetailsOfferShippingDetailsRépandu

Les conditions de livraison associées à l'offre (frais, délais, zones).

Hiérarchie

Parents
OfferIntangibleThingOfferForPurchase
Sous-types · 0

Aucun sous-type.

Toutes les propriétés · 67

PropriétéType attenduAdoption
description

Une description textuelle de l'élément, sans balisage HTML.

TextStandard du web
image

Une ou plusieurs images de l'élément. Fournir des URL valides, de préférence en haute résolution.

ImageObject · URLStandard du web
mainEntityOfPage

Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.

CreativeWork · URLStandard du web
name

Le nom de l'élément. Pour un produit, le nom commercial tel qu'affiché sur la page.

TextStandard du web
potentialAction

Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.

ActionStandard du web
sameAs

URL d'une page de référence qui identifie l'élément de façon non ambiguë (réseau social, Wikidata…).

URLStandard du web
aggregateRating

La note globale agrégée à partir de plusieurs avis. Doit correspondre à des avis visibles sur la page.

AggregateRatingTrès répandu
alternateName

An alias for the item.

TextTrès répandu
areaServed

The geographic area where a service or offered item is provided.

AdministrativeArea · GeoShape · Place · TextTrès répandu
category

La catégorie du produit.

Text · Thing · URLTrès répandu
priceSpecification

One or more detailed price specifications, indicating the unit price and delivery or payment charges.

PriceSpecificationTrès répandu
review

Un avis individuel sur le produit. Doit correspondre à un avis réellement affiché.

ReviewTrès répandu
seller

L'entité qui vend le produit.

Organization · PersonTrès répandu
sku

La référence interne (Stock Keeping Unit) du vendeur.

TextTrès répandu
validThrough

The date after when the item is not valid. For example the end of an offer, salary period, or a period of opening hours.

Date · DateTimeTrès répandu
additionalProperty

Une caractéristique supplémentaire non couverte par une propriété dédiée.

PropertyValueRépandu
additionalType

Un type supplémentaire pour l'élément, indiqué par une URL pointant vers un vocabulaire.

URLRépandu
gtin

Le code produit international (GTIN), toutes longueurs confondues.

TextRépandu
gtin12

Le code GTIN-12 (UPC) du produit.

TextRépandu
gtin13

Le code GTIN-13 (EAN) du produit.

TextRépandu
identifier

Un identifiant, par exemple un ISBN ou un identifiant interne.

PropertyValue · Text · URLRépandu
inventoryLevel

The current approximate inventory level for the item or items.

QuantitativeValueRépandu
isFamilyFriendly

Indicates whether this content is family friendly.

BooleanRépandu
itemOffered

An item being offered (or demanded). The transactional nature of the offer or demand is documented using businessFunction, e.g. sell, lease etc. While several common expected types are listed explicitly in this definition, others can be used. Using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.

AggregateOffer · CreativeWork · Event · MenuItem · Product · ServiceRépandu
mpn

La référence fabricant (Manufacturer Part Number).

TextRépandu
subjectOf

A CreativeWork or Event about this Thing.

CreativeWork · EventRépandu
validFrom

The date when the item becomes valid.

Date · DateTimeRépandu
acceptedPaymentMethod

The payment method(s) that are accepted in general by an organization, or for some specific demand or offer.

LoanOrCredit · PaymentMethod · TextCourant
availabilityStarts

The beginning of the availability of the product or service included in the offer.

Date · DateTime · TimeCourant
availableAtOrFrom

The place(s) from which the offer can be obtained (e.g. store locations).

PlaceCourant
availableDeliveryMethod

The delivery method(s) available for this offer.

DeliveryMethodCourant
businessFunction

The business function (e.g. sell, lease, repair, dispose) of the offer or component of a bundle (TypeAndQuantityNode). The default is http://purl.org/goodrelations/v1#Sell.

BusinessFunctionCourant
checkoutPageURLTemplate

A URL template (RFC 6570) for a checkout page for an offer. This approach allows merchants to specify a URL for online checkout of the offered product, by interpolating parameters such as the logged in user ID, product ID, quantity, discount code etc. Parameter naming and standardization are not specified here.

TextCourant
deliveryLeadTime

The typical delay between the receipt of the order and the goods either leaving the warehouse or being prepared for pickup, in case the delivery method is on site pickup.

QuantitativeValueCourant
disambiguatingDescription

A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.

TextCourant
eligibleDuration

The duration for which the given offer is valid.

QuantitativeValueCourant
eligibleQuantity

The interval and unit of measurement of ordering quantities for which the offer or price specification is valid. This allows e.g. specifying that a certain freight charge is valid only for a certain quantity.

QuantitativeValueCourant
eligibleRegion

The ISO 3166-1 (ISO 3166-1 alpha-2) or ISO 3166-2 code, the place, or the GeoShape for the geo-political region(s) for which the offer or delivery charge specification is valid. See also ineligibleRegion.

GeoShape · Place · TextCourant
eligibleTransactionVolume

The transaction volume, in a monetary unit, for which the offer or price specification is valid, e.g. for indicating a minimal purchasing volume, to express free shipping above a certain order volume, or to limit the acceptance of credit cards to purchases to a certain minimal amount.

PriceSpecificationCourant
gtin14

Le code GTIN-14 du produit.

TextCourant
gtin8

Le code GTIN-8 du produit.

TextCourant
offeredBy

A pointer to the organization or person making the offer.

Organization · PersonCourant
serialNumber

The serial number or any alphanumeric identifier of a particular product. When attached to an offer, it is a shortcut for the serial number of the product included in the offer.

TextCourant
warranty

The warranty promise(s) included in the offer.

WarrantyPromiseCourant
addOn

An additional offer that can only be obtained in combination with the first base offer (e.g. supplements and extensions that are available for a surcharge).

OfferÉmergent
availabilityEnds

The end of the availability of the product or service included in the offer.

Date · DateTime · TimeÉmergent
eligibleCustomerType

The type(s) of customers for which the given offer is valid.

BusinessEntityTypeÉmergent
hasMeasurement

A measurement of an item, For example, the inseam of pants, the wheel size of a bicycle, the gauge of a screw, or the carbon footprint measured for certification by an authority. Usually an exact measurement, but can also be a range of measurements for adjustable products, for example belts and ski bindings.

QuantitativeValueÉmergent
includesObject

This links to a node or nodes indicating the exact quantity of the products included in an Offer or ProductCollection.

TypeAndQuantityNodeÉmergent
leaseLength

Length of the lease for some Accommodation, either particular to some Offer or in some cases intrinsic to the property.

Duration · QuantitativeValueÉmergent
owner

A person or organization who owns this Thing.

Organization · PersonÉmergent
reviews

Review of the item.

ReviewÉmergent
advanceBookingRequirement

The amount of time that is required between accepting the offer and the actual usage of the resource or service.

QuantitativeValueRare
asin

An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon organization (summary from Wikipedia's article). Note also that this is a definition for how to include ASINs in Schema.org data, and not a definition of ASINs in general - see documentation from Amazon for authoritative details. ASINs are most commonly encoded as text strings, but the [asin] property supports URL/URI as potential values too.

Text · URLRare
hasAdultConsideration

Used to tag an item to be intended or suitable for consumption or use by adults only.

AdultOrientedEnumerationRare
hasGS1DigitalLink

The GS1 digital link associated with the object. This URL should conform to the particular requirements of digital links. The link should only contain the Application Identifiers (AIs) that are relevant for the entity being annotated, for instance a Product or an Organization, and for the correct granularity. In particular, for products:A Digital Link that contains a serial number (AI 21) should only be present on instances of IndividualProductA Digital Link that contains a lot number (AI 10) should be annotated as SomeProducts if only products from that lot are sold, or IndividualProduct if there is only a specific product.A Digital Link that contains a global model number (AI 8013) should be attached to a Product or a ProductModel. Other item types should be adapted similarly.

URLRare
ineligibleRegion

The ISO 3166-1 (ISO 3166-1 alpha-2) or ISO 3166-2 code, the place, or the GeoShape for the geo-political region(s) for which the offer or delivery charge specification is not valid, e.g. a region where the transaction is not allowed. See also eligibleRegion.

GeoShape · Place · TextRare
mobileUrl

The mobileUrl property is provided for specific situations in which data consumers need to determine whether one of several provided URLs is a dedicated 'mobile site'. To discourage over-use, and reflecting intial usecases, the property is expected only on Product and Offer, rather than Thing. The general trend in web technology is towards responsive design in which content can be flexibly adapted to a wide range of browsing environments. Pages and sites referenced with the long-established url property should ideally also be usable on a wide variety of devices, including mobile phones. In most cases, it would be pointless and counter productive to attempt to update all url markup to use mobileUrl for more mobile-oriented pages. The property is intended for the case when items (primarily Product and Offer) have extra URLs hosted on an additional "mobile site" alongside the main one. It should not be taken as an endorsement of this publication style.

TextRare
validForMemberTier

The membership program tier(s) an Offer (or a PriceSpecification, OfferShippingDetails, or MerchantReturnPolicy under an Offer) is valid for.

MemberProgramTierRare

Donnée publique Google / schema.org · mai 2026

Votre page utilise OfferForPurchase ?

Auditez son balisage et voyez ce qui manque, priorisé par adoption réelle.

Restez à la pointe du SEO

Nos analyses sur schema.org, les moteurs IA et les résultats enrichis, directement dans votre boîte. Sans spam.